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Social media and statistics

This is part of a series of reflections on this year’s Institutional Web Management Workshop. So far the posts have looked at themes surrounding digital transformationand organisational change. Read an...

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The impact of changing the graduation web presence

Back in June, the digital communications team launched a new version of the graduation webpages. The main reason we were so keen to get the graduation website updated was because more and more of the...

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Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high...

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How to measure website data using a dashboard in Google Analytics

Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we...

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Which technology is being used to access the University website?

Understanding which technology is being used to access the University website is very important as we need to ensure an optimum experience for as many users as possible. Browsers 2008 to 2016 The...

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Keep your social media content relevant to your audience

Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an...

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Understanding how users interact with the alumni and donors website

The new alumni and donors website was launched in June 2017. The new site is a lot slicker and hopefully easier to use than the previous website. A number of blog posts have been written explaining how...

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Winter Graduation 2018 live stream data

On Thursday 6 and Friday 7 December 2018, four graduation ceremonies were streamed live on the University website. These streams were accessible via YouTube and were embedded on one page of the...

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Summer Graduation 2019 live stream data

Between Monday 24 and Friday 28 June 2019, nine graduation ceremonies were streamed live on the University website. These streams were accessible via YouTube and were embedded on one page of the...

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How we are using Hotjar to improve our web pages

We have been actively using Hotjar for the past six months to record heatmap data and discover new insights into how our web pages are being used. This article explains how we are currently using the...

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YouTube – Year in review 2021

Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the...

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